Building a solid candidate pool for an open position can be a challenge. Employers need to be aware that they could be their own worst enemy. Employers can create a negative impression when candidates have a poor or unpleasant experience applying for the position. However, when employers consider the candidate perspective it is easy to find a few ways to improve the process. These six actions will improve the candidate experience and also improve and build your candidate pool.
1. No Broken Links
Make sure the “apply” link from the job board to your application is working. Nothing is more frustrating for a candidate than finding a job listing for the perfect job and not being able to apply because the “apply” link is broken.
2. An Easy to Use Application
In recent data released by CareerBuilder, 52% of candidate’s don’t apply because of some issue with the technology of the application! Wow. Don’t lose half your candidate pool because of technical issues.
3. Your Employment Brand Matters
Provide clear information about the job and the company. 87% of candidates applied for jobs where they reported the posting was very effective. However, if they felt that there wasn’t enough information about the job or the company they were much less likely to apply. According to US News, “…employers should provide a clear and honest description of the role.”
4. Improve Candidate Confidence
Candidates are savvy and smart. If your company is not a well known brand, it’s important to include additional information that builds confidence in the job and the company. Include your web address, the salary range you’re offering, and information about key products, industries or customers.
5. Candidates Hate Being in a Black Hole
If you’ve spoken to a candidate on the phone or in a face-to-face interview, let them know what’s going on.
6. Respect Your Candidates’ Time
If you are using screening questions, ask questions that are related to the job. If the job the candidate is interviewing for has changed a lot from what was advertised, let candidates know. Don’t let the final stages of the process drag on into a seemingly unending set of interviews and assessments.