At NewHire, we like to keep an eye on where our candidates are coming from so that we can ensure our clients are getting the most ‘Bang for their Buck’ when they advertise. In 2015 Indeed surged ahead of the pack, with ZipRecruiter close on their heels. CareerBuilder was the biggest loser of them all, with their average candidate views per job, tumbling. Craigslist fared little better. And LinkedIn continued its trend of lack-luster performance.
For the majority of 2015, our advertising package featured postings on CareerBuilder, Craigslist, Indeed and LinkedIn. The graph below shows the number of candidate Views Per Job from each of these sources. As you can see from the graph, CareerBuilder and Craigslist performance have both been declining for several years. They’ve gone from almost 200 views per job in 2010 to slightly over 20 views per job in 2015. That’s a huge drop-off for the King Kong of the Recruiting Boards. Craigslist, too, has seen quite the decline as more competition in their particular field has appeared.
Indeed, meanwhile, has maintained a healthy number of views per job. ZipRecruiter, our newest partner, demonstrated a robust start for 2015, with 70 average referrals per job. LinkedIn, meanwhile, has meandered along, and has not experienced any growth over the years. Recruitment ads also appear on many other smaller sites, including our own NewHire job board. All of these smaller players are included in the category we call “Other” Together these smaller players represent an important source of candidate traffic.
We also have some breakdowns of our applicants (the people who have successfully filled out a job application on our system) for the last several years, and can see where they were referred from. That data, pictured below, shows a similar picture.
Our newest partner, Ziprecruiter, is the big winner. For only being with us for six months, they’ve already proved a better choice than CareerBuilder, Craigslist or LinkedIn for bringing in candidates who turn into applicants. Indeed also surged back up in 2015 after dipping in 2014. As in the the Views graph above, the losers are CareerBuilder, Craigslist and LinkedIn. All three of these boards have lost traction over the last few years.
This year, as in the past, these metrics have led us to make changes to the advertising options we offer our clients. As always, crafting a great recruitment advertisement will improve your candidate draw, but being on the right job boards is key. Look for details from the NewHire team about changes in the works to provide you with the best candidate sourcing strategies needed to address your recruiting needs.
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