Make Your Indeed Ads Glow In the Dark

Nicole Johnson —  August 3, 2016 — Leave a comment

Indeed is one of the largest aggregators of jobs in the world, and if your job isn’t there, you’re losing a ton of visibility. When someone Googles “entry level jobs in Chicago,”  you can bet that Indeed is one of the first sites to show in the results. So when a candidate goes to click on that site, it’s important that your job stands out on the first few pages as they start their job search. As an agency partner of Indeed, we have learned the ins and outs of what really makes a job shine and how to increase visibility and clicks over the competition.

Make your Indeed Ads Glow in the Dark

Here are a few tips and guidelines for Indeed and the rest of your advertising to help your job stand out from the rest.

Job Titles

There are a lot of things to consider in choosing your job title for Indeed. Probably one of the easiest things you can do is take the title you are considering, type it into their search engine with the location and see what appears. You will see immediately how other companies are using the same job title, or what other job titles are more popular for you to consider that fit your job description.

Do:

Sales Representative

OR

Include an industry to be more descriptive

Sales Representative – Insurance

Don’t:

Sales Representatives needed at top notch company!!!

OR

Sales Representative/Insurance

Sales Representative-Insurance

Salary

Research and surveys conducted on job seekers show that either their first or second priority in choosing a company to work for is compensation (right before or after work culture). Because of this, it is crucial that you include compensation in your recruitment advertisement. If you are not sure what the exact compensation is, it is okay to include a range,so long as that range isn’t too wide. If it is a sales role, you can list potential first year on target earnings, but be realistic.

When listing the salary, make sure to include spaces between your dashes, slashes, and symbols alike.

Do:  

$50,000 – $55,000

$11 / Hour

Don’t:

$50,000 -$55,000

$50,000-$55,000

$11/Hour

Why? If you post any of the “don’ts,” it may feed into the Indeed system improperly, causing your job to display incorrect or incomplete salary information. For best practices stick to the “do’s” format listed above.

Reader Friendliness

No one likes to read a wall of text. To make your ad stand out amongst the rest, make sure your ad is reader-friendly. Bold your job title and your company name to make them stand out so the candidate knows who they are applying to and what job. Use headers to separate your sections of topics such as compensation, duties, and requirements. You can use bullet points to to elaborate and outline the aspects of the job, but don’t get too detailed as you want the candidate to complete your application by answering your customized screening questions they will need to read as well.

Do:

SAMPLE COMPANY seeks a JOB TITLE to ……

Add more information below regarding the company culture, employee value proposition, and some details about what the company is looking for in the ideal candidate.

To the JOB TITLE we offer:

  • Compensation & benefits

Duties & Responsibilities of the JOB TITLE:

  • Here you can add a few key job duties (we recommend no more than 6)

Requirements of the JOB TITLE:

  • Here you can add a few key job requirements (we recommend no more than 6-8)
  • This can include years experience, degree, software needs, travel, etc.

Tip: The bottom of your ad is a great place to add that you are an Equal Opportunity Employer.

Location

On our applications, we have one slot for putting in a location. As with most standard locations, you enter a city, state and zip code. It is important for this piece of information to be either true for your position, or to be listed in a proper format. You cannot list multiple cities in one box for the same state, and you should only include a slash when appropriate. Job seekers will often type in the location in which they live or are moving, so having the location correct is important.

Do:

Dallas, TX

Dallas / Fort Worth, TX

Don’t:

Dalas, TX

Dallas / Ft. Worth, TX

Dallas/Fort Worth/Arlington, TX

Trend Reporting:

Check on your job! If you are worried about getting candidates before you advertise, ask a NewHire staff member for suggestions on your job title or ad and get some expert advice. It is also worthwhile to go on Indeed and type in the job title you are thinking of using and your location to see what competitors are using for their job titles. You can also visit this link to compare jobs on a variety of industry trend reports to see what titles, locations, and keywords are working best.

After you have advertised, NewHire can pull your analytics to see how many views and applies you have received from Indeed. We can also work with Indeed to get you a customized report to discover what keywords candidates used to find your job(s), and what locations (if you used multiple) performed best for your position(s).
Hiring is always a tad easier when you’re proactive by putting out the best written, formatted, and optimized recruitment job advertisement possible. If you keep these tips in mind and ensure that your ad is looking and performing well on Indeed, it’s safe to assume that you will draw applicants for any additional job boards as well.

 

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Nicole Johnson

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Nicole is the Advertising Coordinator for NewHire. She will get your advertising up and running in no time! Originally from Arizona, Nicole is a new Chicagoan adjusting to life in the city. Nicole loves to get crafty – from crochet to baking – she’s your go-to for all things handmade.

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