Social media can be a valuable tool in any small to mid-size company’s recruiting process. Not only are most sites free to set up, but they can also be a key source of finding candidates. In fact, 78% of recruiters reported to Jobvite that they used social media to make a hire in 2013 .
Here at NewHire, we are encouraging clients who utilize social media platforms to share their application on their own accounts. This can include both your company’s accounts and even your own personal ones. By sharing your open positions with those in your social media circle, it will help target individuals already connected to your industry and help draw new candidates to the opening. In the case of personal accounts, it will alert those in your life of the opportunity and involves one of the most important parts of getting a job: networking.
To share the application, follow these five steps:
1. Open your application
This can be done in NewHire by clicking “Dashboard” in the upper center of the page, choosing “View All Jobs” from the dropdown menu. Then select “View” under the “View Your Application” column for the job you’re interested in sharing. Alternatively, if the position has been posted on any job boards, you can click the “Apply Now” button to open your active application.
2. Find “Share/Save”
Once your application is open, you will see a grey box towards the upper right side of the page that says “Share/Save”. Move your cursor over the box to open the list of available social media sites.
3. Select the sites that you would like to use
The sites that people are most likely to select — LinkedIn, Twitter, Facebook — are shown by default at the top. However, there are over 90 sites to chose from, ranging from well-known to obscure. You can view the full list of options by clicking the small black arrow on the bottom of the box and scrolling down.
4. Craft your post or tweet
Once you click on any of the social media sites, you will be automatically forwarded to that site in a new tab where you will be asked to login if you are not already. From there, you will be able to edit the text that will accompany the post or tweet and add hastags.
LinkedIn Note: For sharing a position on LinkedIn, you must make sure that you are already logged in to your account in your browser prior to trying to click to share the position.
Twitter Note: Adding hashtags helps categorize your tweet and draw outside users to reading it. Popular recruiting hashtags include #jobs and #hiring. Other things you can include are the location (i.e. #Chicago) or the industry (i.e. #insurance)
5. Submit the post and wait for candidates
There you have it! If you have any questions or problems with this process, you can always feel free to call NewHire at 877-923-0054 for further assistance.