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At NewHire, we like to keep an eye on where our candidates are coming from so that we can ensure our clients are getting the most ‘Bang for their Buck’ when they advertise.  In 2015 Indeed surged ahead of the pack, with ZipRecruiter close on their heels. CareerBuilder was the biggest loser of them all, with their average candidate views per job, tumbling.  Craigslist fared little better. And LinkedIn continued its trend of lack-luster performance.

For the majority of 2015, our advertising package featured postings on CareerBuilder, Craigslist, Indeed and LinkedIn.  The graph below shows the number of candidate Views Per Job from each of these sources.  As you can see from the graph, CareerBuilder and Craigslist performance have both been declining for several years.   They’ve gone from almost 200 views per job in 2010 to slightly over 20 views per job in 2015.  That’s a huge drop-off for the King Kong of the Recruiting Boards.  Craigslist, too, has seen quite the decline as more competition in their particular field has appeared.

Indeed, meanwhile, has maintained a healthy number of views per job. ZipRecruiter, our newest partner, demonstrated a robust start  for 2015, with 70 average referrals per job.  LinkedIn, meanwhile, has meandered along, and has not experienced any growth over the years. Recruitment ads also appear on many other smaller sites,  including our own NewHire job board. All of these smaller players are included in the category we call “Other” Together these smaller players represent an important source of candidate traffic.

Views Per Job Per Year

We also have some breakdowns of our applicants (the people who have successfully filled out a job application on our system) for the last several years, and can see where they were referred from.  That data, pictured below, shows a similar picture.

Applies Per Job Per Year

Our newest partner, Ziprecruiter, is the big winner.  For only being with us for six months, they’ve already proved a better choice than CareerBuilder, Craigslist or LinkedIn for bringing in candidates who turn into applicants.  Indeed also surged back up in 2015 after dipping in 2014.  As in the the Views graph above, the losers are CareerBuilder, Craigslist and LinkedIn.  All three of these boards have lost traction over the last few years.

This year, as in the past, these metrics have led us to make changes to the advertising options we offer our clients. As always, crafting a great recruitment advertisement will improve your candidate draw, but being on the right job boards is key. Look for details from the NewHire team about changes in the works to provide you with the best candidate sourcing strategies needed to address your recruiting needs.

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In 2014 Indeed was, once again the biggest winner in the world of Job boards, bringing in 47% of all candidate views and 30% of all NewHire applications for employment. But don’t discount that other 53% of candidate traffic which accounts for roughly 70% of completed applications. This balance of candidate traffic is coming from a combination of other sources, including CareerBuilder, Craigslist, NewHire job board, social media, and array of other smaller job boards. When you’re hiring, don’t miss out on 70% of the possible applicants! Be sure to advertise open positions broadly and take advantage of the power of the internet.

NewHire strives to help our clients make the most of their advertising dollars. For years, we’ve tracked the ability of major job boards to bring candidates to our applications. As we’ve noticed major shifts in job board performance, we’ve adjusted our advertising packages to make use of the most up-and-coming job boards.  Most recently, this has been reflected in changes to our most popular ad package.

We look for ways to maximize the value of recruitment advertising by targeting job boards that yield the most candidate traffic. One of the tools we use to learn about candidate traffic is Google Analytics. As an example, the graph below shows total candidate traffic from all sources at the beginning of the new year.

 

google Analytics report

We also have the ability to look at an individual job and say, “You have this many applicants, and the most have come from this job board.” We use this information to allocate resources more efficiently. By spending more money where it counts and less money where it doesn’t, we save time and money.

Analytics Source report

Looking at individual jobs can be useful, but the sample size is small. Let’s look at the candidate traffic from all of 2014. The following graph shows the percentage of views from each of the major job boards that we use in our advertising packages, plus a job board that one of our bigger clients used extensively.

 

Job board Views

 

Views from Job Boards

For 2014 data, with over 500,000 candidate views total, the Indeed job board makes up almost half of the traffic.  Over the last several years, Indeed has steadily increased its presence as a premier job board.  The other substantial pieces of the pie, those labeled  “Direct” and “Other,” are more amalgams. The “Direct” category is a combination of candidates who arrive from certain Craigslist ads in low population areas (where we can’t hyperlink directly to the application). Additionally, candidates arriving from the NewHire job board also appear in the “Direct” category. The “Other” category is from the many smaller job boards that re-post ads. Each one brings in a little bit of traffic but all together they make up nearly 12% of candidate traffic.

CareerBuilder and Craigslist continue to run neck and neck in the views they provide. SimplyHired is a board that one of some  clients have elected directed a lot of traffic in the past few years.  LinkedIn seems to have the smallest piece of the pie here, but there’s a little egg on our face, because some of the 2014 data was temporarily unavailable to us. We are confident that 2015 will show more traffic from LinkedIn.

Job Board Application Rate

Applies from Job Boards

Now – let’s look at applies. The total apply rate for 2014, taken by dividing our total number of views by the number of applicants, is around 15%. Luckily, we can also break down where those applicants originally came from, and get a better idea of how each job board is really performing for us.

With no surprise, out of 86,000 applies, Indeed is still the biggest contributor with around 30%. “Direct” applies are almost equal to those from Indeed.  “Other” applies make up around 15% of the pie, a bigger piece than they grabbed when we look at the candidate Views pie chart. CareerBuilder, Craigslist and LinkedIn also have a strong apply rate, despite their smaller percentage of views. It’s interesting to see that CareerBuilder and Craigslist have a strong showing when it comes to candidate applications, as you can see in the Apply pie chart.

With Indeed grabbing the lion’s share of views and applies, is it worth it to keep advertising on the other job boards? Should we just put all our money into Indeed? The answer, in short, is no. We can also look at a job board’s applies as a subset of the number of views from that board, and we can figure out what a job board’s individual apply rate is.

For example – CareerBuilder had 9,228 applies in 2014, out of 23,757 views. That gives it an apply rate of 38.84%. That means almost 40% of people who saw a job from NewHire  on CareerBuilder went through our process and filled out an application! This is great when compared to the average apply rate, which is 15%. The graph below shows the apply rate of the major job boards.

 

Job Board applications bar graph

Indeed, which dominates both views and applies,  only has a 10% apply rate, which means a lot of people look at our posting on Indeed, but don’t actually apply.  CareerBuilder, Craigslist and LinkedIn, on the other hand, show 30-40% apply rates. Other and Direct  are also important sources of candidate applications.

So – what does this mean for you?

  • Your job should be advertised on multiple job boards to take advantage of the Direct and Other categories. Candidates search for jobs on many different smaller and larger boards.

  • You should make sure your job is on Indeed, because it’s the biggest board out there right now.

  • Don’t forget to share your job on social media and throughout your network, LinkedIn, Twitter or Facebook, which ever you use. “Other” makes up for a large portion of the application pie.

  • The most popular job boards are never a constant. What is producing good results now could be in a decline six months from now. To stay up to date and to receive our initial 2015 data later in the year, be sure to subscribe to NewHire’s blog and email list!

So – you’ve got an open position and have been working tirelessly to tweak your job ad to be as appealing as possible to your target candidates. You’re now faced with the choice of…where to put it?

Which are the best job boards?

Best Job Boards

In the past, the answer would have been simple – put it on CareerBuilder and you’re done.  You’d maybe put it on HotJobs or Monster.com too if your colleagues suggested it.  Now, though, the job board landscape is a lot more crowded and figuring out the best job boards can be a confusing task.

Do you go with CareerBuilder? Craigslist? What about LinkedIn? Or Indeed?  Or the multitude of smaller job boards that target specific industries or locations?

At  NewHire, we keep an eye on the major job boards and help keep the ones with the best results on top.  That’s why we switched away from Monster.com a few years ago when its performance started dropping and replaced it with LinkedIn, which had better recruiting traction.  We keep our eyes on the job boards to make sure our jobs get the most exposure. And from the data we’ve collected, the short answer to the question “Are all job boards equal?” is no.

We’ve blogged before about the performance of the job boards we regularly post on, and have found Indeed to be the clear champ in getting your job out there.  So much so that Indeed does twice as well as Craigslist, CareerBuilder and LinkedIn combined.  As a result of that we’ve gone to offering paid Indeed sponsorships as part of our packages.

But that’s just the short answer – does this mean that you should just post on Indeed and forget about all of the others?  Not necessarily….

Overall, Indeed clobbers the competition in sheer numbers, but other factors can boost a job’s appeal on a particular job board or boards.  We’ve also written about how to sponsor jobs on Indeed, which has proven to attract almost double the number of job seeker views.

Your job might be very appealing to new grads and pull many applicants from college job boards.  Or maybe you’re in a city where CareerBuilder or Craigslist still have a lot of pull, so it would be wise to post on there.  You could be looking for a very specialized role, so you might want to target a smaller niche job board to find the best candidates.   Location, Industry, Job Type….these all can factor into how a position will perform on job boards.

So – to sum up…post on Indeed, but also take a look at where you are and what kind of job you’re hiring for, because there will be some more specialized job boards in your area that are well worth the time to post.

Or, give us a call and we’ll help steer you in the right direction!

Today’s jobseeker landscape has vastly changed from how it appeared only a few short years ago. Job boards like HotJobs and Monster.com have all but disappeared from our regular referral sources, while new boards like Indeed have exploded in usage. Job seekers tend to sway in what boards they favor like teenage girls to the newest boy bands; what was trendy four years ago is no longer “in” and what is popular now might not be in the future. The importance of social media as a source for jobs seekers is reflected in LinkedIn’s steady presence on our lists of preferred referrers.

During the past four years, Indeed experienced explosive growth, nearly doubling the number of annual job-seeker views per NewHire job since 2010. CareerBuilder and Craigslist have declined steadily. And for the first time ever in 2013, Craigslist edged out CareerBuilder. LinkedIn remains a very steady board, providing a stable number of job- seeker views to NewHire jobs each year.

CareerbuilderG1ReferralsPerJob-1- Large Key

In 2010 CareerBuilder was the top performing job board with Craigslist in a clear second place. Today the lay of the land in recruitment advertising is changed. Indeed is the clear winner.

But there are other players that can’t be ignored. In second place, receiving the silver medal, is a category we call “other”. It is made up of 100s of Niche job boards, employer careers pages, emailed jobs and Google searches. This category is like the relay team – energizing the recruiting landscape with many less well known players. Together these sites play a key roll in attracting candidates. Is next year’s big winner hiding in this category? We don’t know, but stay tuned because as surely as daffodils bloom in spring, the recruitment advertising market will change in the coming four years.NicheJobBoards_NumberOfBoardsPerYear

The rise of these niche job boards is part of the reason why things are not completely doom and gloom for CareerBuilder. While it may not contribute as many candidates as Indeed, it does play an important part in the “spider web” effect of spreading posted jobs to its partner sites such as Headhunter and MoneyJobs. Combined with our highest application rate of 38%, there are still compelling reasons to keep CareerBuilder a part of your recruiting process.

More about the data and how we get it:

As a provider of applicant tracking software and recruitment advertising services to companies with 1000 or fewer employees, NewHire is in a unique position to provide independent data on job board performance.

In the past, we’ve blogged about the importance of Indeed as a source for candidates – the people who actually apply for the job, not just job seeker views. In the data shown here we’ve expanded– going back four years – to get a more general look at how both Indeed has risen up – and CareerBuilder and Craigslist have tumbled.

Below is a table showing the detailed results of this four year effort.

table info reformatted_ecantave

First – let’s look at the number of unique NewHire jobs each year that received views from key job boards including CareerBuilder, Craigslist, Indeed and LinkedIn. We’ve also included the category of “Other” as a catch all for many smaller niche boards and our own NewHire Job board. Every NewHire job with a job-seeker page view sent by one of these boards was counted.

As the employment market has steadily gained steam, you can see the number of jobs advertised on each board has steadily increased.

So, with increasing number of jobs advertised, you might think our referral numbers also show a corresponding increase, correct? Not according to the data we examined. CareerBuilder shows a small gain before sliding in 2012. Craigslist, on the other hand, rises through 2012 and then falls off in 2013, while Indeed explodes in popularity, growing each year. The only job board to actually follow the pattern we expected is LinkedIn, which showed modest increases in traffic each year as more jobs were added. Finally, the last column of the table shows the annual number of referrers per job. CareerBuilder and Craigslist lost the most ground, and Indeed gained the most over the past four years.

What does this really say about Job Board performance?
• Make sure your job is featured on Indeed
• Don’t discount advertising on other boards as they bring views, candidates, and links that all help drive the category called “other”.
• Take advantage of the interconnectivity of the web and social media sharing to help us help you get the right candidates!

Stay tuned as we delve further into that mysterious “Other” category in future blogs!