Pre-Employment Application

Outside Technical Sales Representative
Atlanta, GA  30301


Struers, ( the world's leading manufacturer of materials testing equipment and consumables, is looking for an Outside Technical Sales Representative to generate sales of Struers Inc. equipment, accessories and consumables in Eastern Tennessee, Alabama, Georgia and Florida. Primary duties include traveling to existing and potential customers to further equipment and consumable purchases, as well as provide on-site training as required to our Fortune 500 customers and other clients.

Work from your home office with support services and training from our US headquarters in Westlake, OH. Travel locally and nationally. Be part of a team of 26 sales representatives, in the field and at headquarters.

The ideal Outside Technical Sales Representative is a results-driven sales professional with 3-5 years of prior successful sales experience in industrial or capital equipment sales, is able to travel overnight, and will be the face of Struers Inc. for our customers.

To the qualified candidate we offer:

  • A competitive salary of base plus incentive
  • Excellent training in product knowledge and sales process
  • Excellent benefits – health insurance (with employee contribution), 401(k) with match, employee stock purchase plan, flexible spending accounts
  • Corporate culture which values open communication and innovative thinking
  • Company vehicle and smart phone
  • Career-growth opportunities
  • Stable, profitable company that has been in business for more than 130 years
Struers has affiliates in 22 countries and sells materials testing equipment and consumables to manufacturers of automotive, aerospace, electronics, materials manufacturing and a wide variety of other industries which must measure and control the quality of the solid materials used in production.

Our customers rely on our products for Materialographic Sample Preparation, Hardness Testing, Microscopy and Image Analysis & Archiving.

Primary Duties & Responsibilities:
  • Generate sales of Struers Inc. equipment, accessories and consumables consistent with budget levels for the designated sales territory
  • Travel to existing and potential customers within a designated sales territory to further equipment and consumable purchases
  • Carry out sales administration tasks required to support sales activities and document changing customer profiles
  • Maintain records of customer contacts using the Pivotal software package, ensuring that key contact information is updated, appointment purposes and results are logged and forecast information is accurate
  • Provide management with accurate forecasts of potential sales on an on-going basis
  • Maintain dialog with existing customers to provide technical support, product information and updated pricing
  • Prior successful sales experience in industrial or capital equipment sales preferred
  • Bachelor’s degree required
  • Ability for overnight travel
  • Must be organized with the ability to focus on priority projects and tasks
  • Excellent communications skills
  • Expertise with group presentations (PowerPoint) preferred
  • Working knowledge of computer software programs, Microsoft Office
EEO/AA M/F/Vet/Disability

Please complete the following information.  Then press the "Submit Application" button at the bottom. You may attach a resume at the bottom of the page. We recommend that you attach an MS-Word document. You have 45 minutes to complete the application.

Title: Mr. Ms.
First Name: (required)
Last Name: (required)
Street Address: (required)
City: (required)
State/Prov: (required)
Zip/Postal Code: (required)
Home Phone: (required)
Cell Phone:
Work Phone:
E-mail Address: (required)

We may contact qualified applicants by phone. What is the best time to contact you? (Choose one)
8:30am - 11:30am
11:30am - 2:30pm
2:30pm - 5:30pm

Which phone number should we use first?

High School
Some College
College Graduate
Some Graduate School
Advanced Degree

Provide the name of the institution from which you received your highest degree

How many years of sales experience do you have?
less than 1
2 - 5
6 - 8
9 or more

In which of the following areas do you have significant sales experience? Please check all that apply.
Capital equipment
Consumable / Expendables

In which of the following customer industries do you have sales experience? Please check all that apply.

In your most recent sales position, what was your monthly sales target?
$1000 - $5000
$5001 - $10000
$10001 - $50000
$50001 or higher

What is the single most important aspect of a sales presentation?
Product features
Product benefits
Product price point
Vendor reputation

Is your sales experience
Direct to customers
Via distributors
Mostly direct
Mostly distributors

Have you had formal sales training? If so, please list below.

What CRM system(s) are most familiar to you? Please check all that apply.
Other (please specify below)

Rate your MS Office (Word, Excel, PowerPoint, Outlook) profiency.
Do not use MS Office

How much overnight business travel is acceptable to you?
Up to 20%
Up to 30%
Up to 40%
Up to 50%

Given the duties and responsibilities described here, what total compensation level would you accept?
At least $55000
At least $65000
At least $75000
At least $80000

Where did you learn about this open position? (Indicate the website, job board, referring individual or newspaper.)

Provide two references (no family members):
Name Phone Number Relation

Provide us with your recent employment history:
Employer Job Title From: To:
Employer Job Title From: To:
Employer Job Title From: To:

On what date can you start?

You may attach your resume to this application here. Please note that we can only accept a maximum size of 100 KB in Microsoft Word, Adobe Acrobat PDF (.pdf), Plain Text (.txt) and RichText (.rtf) formats for your resume. All other files will be rejected. If you are applying using an iPhone or iPad, you will be unable to upload your resume.

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Equal Opportunity Employment Survey:

Government agencies require periodic reports on the gender and ethnicity of applicants and employees. This information will be used for analysis and reporting only. Submission of information is voluntary. Click here for racial & ethnic definitions

Race & Ethnicity
I prefer not to disclose my race & ethnicity
Hispanic or Latino
Native Hawaiian or Other Pacific Islander
American Indian or Alaska Native
Black or African American
Two or more races


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